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There are more people listening to podcasts that ever before.
More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.
*Podcasting awareness and consumption in the U.S. continue to rise, according to the most recent information from the Infinite Dial 2020® from Edison Research and Triton Digital. Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019. This continues the growth trend that The Infinite Dial® has measured since 2009.
“Podcasts now reach over 100 million Americans every month,” said Tom Webster, SVP of Edison Research, “and are attracting an increasingly diverse audience. Also, with 62% of Americans now saying they have used some kind of voice assistance technology, audio is becoming a bigger part of our everyday lives.
”Having a podcast is a great way to make connections with an audience. Unlike social media, you can build and engage with your audience in a unique type of way. Also remember, that your audience can listen to your podcast while at work, driving, cleaning house, while working out or just sitting around.
Contact our staff of experts, we are standing by to help you create the podcast of your desires and to change your dream into reality.
* source: https://www.edisonresearch.com/the-infinite-dial-2020/
